Luis I Cruz has assisted professional women, business owners and institutions achieve financial security through financial organization in 29 years as an advisor. He has a vast experience in the advanced markets, in so doing he helps clients be more confident in their financial decisions.

Cruz Advisory Group LLC creates a culture of balance where his clients and associates can grow and develop spiritually, personally, professionally and financially.

It helps clients manage their exposure to the market's ever-changing conditions so they may pursue financial balance for their families and businesses. Additionally, Cruz helps clients prepare for best- and worst-case scenarios, while building long lasting relationships based on trust and integrity. At the heart of it all, he seeks to provide financial protection and security for his clients.

His purpose has been to help clients overcome financial myths in the market place.

In 2023, Cruz became the CEO of NILO Limited, a non-profit which will provide business education for college athletes.