So much is happening…both horrible and hopefull. Know that what is happening re: COVID-19 and George Floyd’s murder is not irrelevant to business executives. This impacts all of the 5 C’s–family, employees, clients, government and media–with which the WBCs are involved. TALK about it..with your relatives, your business colleagues, your customers. Yes it is unusual..yes, it is uncomfortable. The talk, the donations, the Facebook posts about how you/your company value diversity.. are just a START. You will be judged by your ACTIONS.
CEOs, let’s get started!